Study On Design Techniques Of Characters Expressing Abstract Concepts In Motion Graphics

Motion graphics have created a span new artistic field,in which the dynamic graphics and images have managed to break limitations of words and become a mass media that has worldwide influence.In particular,the rapid advancement of information technology has given rise to unprecedented popularization and consensus of motion graphics.However,the majority of studies on motion graphics at home are restricted to the outline of the character design.Few studies have conducted in-depth analysis and research in terms of special design techniques of characters that express concepts in motion graphics.Through analysis of many motion graphics,this research found out that with the development of the era,an increasing number of abstract concepts have been popularized in motion graphics as objects of popularization of science.As for the concepts studied in this research,they are abstract stuff that cannot be recognized.The definition of abstract nouns in literature and the categorization of concepts summarized by many scholars have been analyzed for reference.Therefore,in this research,abstract concepts have been classified into two major categories,namely,abstract concepts of nature and humanity and these two categories are the objects of the study of character design in motion graphics.In motion graphics,as for the design of characters expressing abstract concepts,based on the three characteristics of perception,which are comprehension,selectivity and integrity and the grasp of these characteristics,this research conducted extraction,reorganization and generalization of characteristics so as to express the information essence of concepts.Characteristics of perception and methods of characteristic processing are the basis for this research to study the design techniques of characters expressing abstract concepts in motion graphics.At the meantime,through the combination of the art of animation and literary language,this research conducted study on the borrowing of rhetorical devices from language into design techniques of motion graphics and employed this as the theoretical foundation for the creation of motion graphics to promote the understand ability and artistry of motion graphics for the popularization of science.In this study,the MG animation works created focuses on the modeling design of animated characters representing the abstract concept.The theoretical knowledge is based on the application of various design techniques in the animation.In the actual creation,the modeling of more than twenty roles representing concepts is designed.In the study,the author first carried out the analysis of perceptual characteristics of various abstract concepts,and then extracted,reconstructed and summarized the features of abstract concepts from the comprehensive perspective,and finally designed various abstract concepts in combination with the design techniques summarized.The design techniques used for different abstract concepts vary from each other.The personification,contrast,metaphor,metonymy,exaggeration,foiling,parallelism and other design techniques are combined to accurately express the abstract concepts implied in the MG animation works.In this study,the focus is on the design of MG animation characters expressing the concepts.In combination with the knowledge in many fields such as literature,animation,an in-depth discussion on the design of MG animation characters is conducted.Through this research,the researcher hoped to bring about new understanding and exploration into the design of characters expressing abstract concepts in motion graphics and provide reference for the design and creation of motion graphics.