Research On The Design And Application Of Interactive Media In Public Space Dialects In Beijing

Based on the current situation of the convergence of new media design content in urban commercial public space,this topic deeply explores the city's "collective memory" and refines Beijing's cultural elements in response to urban cultural prototypes.Through the collective unconscious theory to carry out design practice guidance,aiming at the cultural image of Beijing commercial public space,designing Beijing's exclusive video media interactive device.The content of the work:Taking the Beijing dialect"JingPianzi" as the creative theme,using the folk culture of Beijing Hutong as a visual element,using the silhouette design method,using the windows of the ancient buildings of the ancient cultural commercial street to interactively display the images,and Emotional interactions are added to the interaction method to enhance the experience of the experience.The author chooses the semantic meaning of Beijing dialect as the expression element,and seeks "collective memory" from the perspective of Beijing city attributes.In the urban life of Beijing,the commercial public space serves as a connection point between residents,tourists and cities,providing an interactive communication place for the city,providing residents with rich behavioral patterns and perceptions of the place.Therefore,the author hopes to express the original image of the city through the interaction of body interaction and sound interaction,combining the semantics of Beijing dialect and Beijing folk culture symbols,so that the experiencer can obtain aesthetic recognition in viewing and interaction.Through the frequency of dialect vocabulary,the author selects seven representative words,and combines the semantics of dialects with the folk culture symbols of old Beijing Hutong to carry out dynamic interaction design.The design element is based on the experience of the "collective unconscious" memory of the city,which encourages the experiencer to understand the object expressed by the object in the unconscious,and the symbolic support of the collective unconscious is the original intention.Through the collective unconscious theory to enhance the social function of interactive media design,and to innovate the folk culture inheritance form in the form of modern independent interaction,so that these semantic symbols are updated with the times and are understood and accepted by the world in new ways.