A Study On The Development And Communication Of Ecological Photography

With the comprehensive development of the ecological civilization construction in our country,the ecological photography has become an important field for research.In the era of media convergence,the spread of ecological photography can help people to update their ecological ideas,transform their mode of production and living,promote the smooth progress of the ecological protection and thus help the "five-in-one" all-round development,including the economic construction,political construction,cultural construction,social construction and ecological civilization construction.Based on ecological photography as the research object,this paper mainly studies three aspects:Firstly,this paper discusses the development history and research status of the ecological photography.Secondly,it discusses fundamental philosophy of the ecological photography,defines its connotation and extension,analyzes the thinking resources including ecological science and ecological aesthetics that the ecological photography has absorbed and referred to in its development process,and summarizes its characteristics from four dimensions,including thinking aesthetic,functional release,photography communication and works creation.Thirdly,it discusses the communication of ecological photography and its influences,analyzes the functions of its different spreading channels,puts forward that the media mix method used in its spreading can bring obvious advantages,and probes into the socialized effects of the ecological photography on conception of history,atheistic standard,social judgment scale.Two Chinese and western cases,namely,the ecological photography case by Ansel Adams,an American photographer,and the ecological photography spreading case by new media of CCTV News,explains the realistic functions of the ecological photography in the spreading as well as the problems that its development and spreading in the contemporary era are faced with.Based on the research above,this paper finally raises some countermeasures for development of the ecological photography.In consideration of the problems faced by the ecological photography,it also proposes suggestions in terms of its development and spreading,including carrying more ecological thoughts,building a professional socialized media platform,improving personal quality of photographers and strengthening group communication.It suggests that make ecological photography undertake functions of spreading ecological ideas and enlightening ecological wisdom under the era background of media convergence,with the aid of social media,and make it a booster of dhe construction of ecological civilization,and that will promote the development of ecological civilization society.