Multimodal Discourse Analysis Of Oscar Sports Films From The Perspective Of Communication Studies

With the development of the new media era and the change of technology in the past 20 years,the communication mode of people as a group has undergone tremendous changes.The construction and transmission of meaning is no longer a single form of text.People begin to understand the discourse itself through language.It is intrinsic and expressed and understood through various other symbolic resources such as color,image,sound,and so on.At the technical level,the application of multi-media makes visual media and auditory media appear as tools for information communication and appear to complement each other in meaning communication.Correspondingly in the theoretical world,multi-modal discourse analysis began to appear.The initial theoretical framework of multi-modal discourse analysis theory is the theoretical basis of Haliiday functional grammar.The visual grammar of images proposed by Kress and Van Leeuwen extends the theory of multi-modal discourse analysis to the field of image analysis.At the beginning of this century,Professor Zhang Delu proposed a comprehensive framework of multi-modal discourse analysis consisting of five levels:cultural level,context level,meaning level,content level and media level.The author believes that the theory has a certain connection with the 5W theory proposed by Lasswell in the 1940 s in the application of film analysis.Therefore,from this point of view,this paper makes an organic combination of the two,taking Oscar sports film as the research object,and enumerating Zhang Delu's multi-modal discourse analysis comprehensive framework theory to analyze the significance of different modes in Oscar sports movies.Constructing,and from the perspective of 5W theory,it analyzes how these meanings are constructed effectively.On the one hand,it analyzes the process and method of meaning construction of this type of film,and improves people's multi-modal discourse ability and audience.Appreciating the film provides a new perspective;on the other hand,it explains the way and characteristics of Oscar sports film communication from the perspective of communication,and provides some enlightenment and reference for the dissemination of the same type of film in China.This paper is divided into six parts.The first part explains the research background,research significance,research objects,etc.The second part introduces the theoretical framework used in this paperincluding Zhang Delu's comprehensive framework of multimodal discourse analysis,Lasswell.The 5W theory and the possible links between the two;the third part is a literature review,including the study of multimodal discourse analysis theory at home and abroad,the new research on Lasswell 5W theory,and the Oscar sports.The fourth part specifically uses Zhang Delu's multi-modal discourse analysis comprehensive framework to analyze the meaning level,discourse level and cultural level of selected samples according to different modes such as text modality,visual mode and sound mode.(Selected 7 shots/conversations of 5 Oscar sports movies with a total of 25 screenshots)to reveal the specific meaning of the film;the fifth part from Lasswell's 5W model care in the fourth part from different modal analysis The film features combine several aspects with the main body of communication and communication channels in 5W theory,and discuss the effectiveness of Oscar sports movies from this perspective.Dissemination,and draw conclusions and inspirations;Section 6 summarizes the shortcomings and looks forward to future research.