Research On The Reconstruction Of Dragon Totem IP Image Based On Internet Perspective

In recent years,with the expansion of the Internet and self-media social platforms,more and more cases of traditional culture re-emerged underthe “packaging ”of the Internet.Dragon Totem has been known to the public since ancient times.Based on the broad masses,by now the development and utilization rate of dragon cultural resources is relatively low.By studying Internet thinking,the author hopes to find a convergence point between the dragon totem culture and the contemporary public life to realize the rebirth of traditional culture.The author mainly uses case analysis and literature research to conduct research.Analysis of the development model of the National Academy of Sciences confirms the importance of Internet media.By analyzing the literature research results in the field of dragon culture,it is found that most of them are about the relationship between the dragon totem and the dynasty,and the literature on the application of dragon culture to modern design is relatively rare.Therefore,the author explores the recycling of traditional dragon culture in contemporary society from the perspective of the Internet,and focuses on the redesign of the dragon totem IP image to supplement the research results of traditional dragon culture in the field of contemporary Internet design.The main content of this paper is divided into four chapters: The first chapter,from the perspective of the Internet,uses Internet thinking to analyze the relationship between the Internet and traditional culture,and leads to the research topic of Internet IP;The second chapter analyzes and defines the elements of the dragon culture's graphics and connotation,and analyzes the shape evolution of the dragon totem and the artistic style as the focus;The third chapter introduces the new possibilities of dragon totem IP development by analyzing the success stories of traditional culture in the contemporary era;The fourth chapter is to deepen the argumentation point through the author's design practice and explore the future development of dragon Totem's new IP.Under the trend of “Internet +”,the fascination of traditional culture is an innovative resource,so we should explore more ways to promote the rebirth of traditional culture.