| Sociology has the view that an ordinary social phenomenon will form a special social issue after being selected and processed by people.From this,it can be seen that social issues are not naturally existed but are constructed in the public domain.This is an indication that the "leftover women" issue is the result of being focused and constructed by the media.The mimetic environment of media construction forms the public's cognition and plays a huge role in maintaining gender construction.The popularity of the domestic "leftover women" TV series has triggered the social issue of "leftover women",putting pressure on older unmarried women in real life.Therefore,the image of "leftover women" constructed by the "leftover women" TV series and the reasons for discussing the image construction of "leftover women" have become a problem worth studying.At present,the academic research on "leftover women" mostly focuses on the field of sociology,and it is less studied from the perspective of media image construction.This article takes the current 20 famous "leftover women" TV dramas as the main research object,analyzes the image of "leftover women" in domestic TV dramas,and explores the reasons for the image construction of "leftover women".In addition,in order to have a more complete understanding of the image of "leftover women" in Chinese TV dramas,and a horizontal comparison with the image of "leftover women" in Japanese TV dramas,the paper discusses the construction of the media image of "leftover women" between China and Japan.Differences,and the reasons for these differences.In the first part of the thesis,we first use quantitative analysis to study 14 indicators such as age,culture,region,and attitude towards marriage.Then we use qualitative analysis to distinguish the image of "leftover woman" in TV drama according to personality characteristics and formation reasons.It can be divided into four types: “career,worship,love,perfectionism”.It is concluded that TV dramas have a serious stereotype of “leftover women”and are out of touch with reality.The second part of the thesis studies the reasons for the construction of the media image of "leftover women" from three aspects: social culture,consumer culture and catering to the needs of the audience.Social culture mainly includes two aspects of traditional culture and gender inequality.The dross in traditional marriage and love culture and the inequality of male and female discourse rights are the breeding grounds for China's "leftover women" TVseries.At the same time,because "leftover women" has become a hot topic and has high economic value,the construction of the image of "leftover women" in TV dramas is a reflection of the demand of the consumer market.The third part of the thesis mainly compares the differences between the images of“leftover women” in Chinese TV dramas and the reasons for constructing these differences.Through the analysis of the main "leftover women" TV dramas in Japan,the paper summarizes the five common Japanese "leftover women" media images and finds that the same type of Japanese TV drama emphasizes "female self" rather than "marriage",which is related to the TV dramas of the two countries.The biggest difference in the construction of media image.The existence of this difference is mainly due to the different social history and culture of the two countries and the different discourse rights of the two sex media.As far as the research significance of this paper is concerned,firstly,from the perspective of media construction,it is more detailed to study the image of the “leftover woman” in the stereotype of TV drama construction,and to explore the reasons for the image construction of“leftover women”.Second,to explore the relationship between China and Japan.The difference in the image of "leftover women" presented further demonstrates that the discourse rights of the two sex media in China are different and can enrich the study of the construction of female media images. |
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