Research On The Design Of Crowdfunding Projects About Indie Music Item

In recent years,the Indie music industry is developing rapidly,and Indie music is being embedded in movies,advertising,and screen shows.However,the development of the Indie music industry is not mature.The overall industry is small in scale and weak in mortgage.It has the characteristics of “high risk and light assets”.“Independent investment” and “individual investors” are common phenomena in the industry.Due to the above industry characteristics,equity financing and bond financing in traditional financing methods are not applicable.In fact,Indie music companies have serious information asymmetry and less mortgage guarantee resources in the financing process.Like most small and micro enterprises,they face large financing constraints.For the unincorporated organizations in the industry,independence.In terms of human financing,the optional financing channels are even more limited,and there is almost no feasible way.The emergence of crowdfunding provides unlimited possibilities for fundraisers.Based on the current small-funded music market,the application of crowdfunding method has a low success rate of project financing.Based on the influencing factors of crowdfunding success,this paper uses the quantitative model to conduct a complete project design for Livehouse performance crowdfunding.The case design initiated the crowdfunding project to be verified,which provided a reference for the subsequent niche music fundraiser to improve the project financing success rate.Firstly,the thesis analyzes the financing status of the whole industry from the background of niche music.On the basis of this,the crowdfunding method is introduced,which illustrates the necessity of crowdfunding for niche music projects.Secondly,through the analysis of niche music.The current situation of crowdfunding of the project,the problem of low success rate of crowdfunding music project crowdfunding;once again,combined with the influencing factors of crowdfunding success,borrowing this volume and profit model to carry out the crowdfunding of Livehouse in crowdfunding music project crowdfunding Crowdfunding schemedesign;Finally,the Livehouse performance crowdfunding application case on the crowdfunding crowdfunding was used for predictive analysis and verification,indicating that the design scheme is feasible.The research of the thesis shows that:(1)Crowdfunding is an effective financing method for enterprises or unincorporated organizations in the Indie music industry,which can solve the dilemma of information asymmetry,lower the financing threshold,improve financing efficiency,and reduce financing costs.(2)Based on the factors affecting the success of crowdfunding,this paper selects the equity crowdfunding model for crowdfunding design based on the Livehouse crowdfunding performance,and obtains a solution to improve the crowdfunding success rate.The design includes the choice of different crowdfunding models,the choice of different crowdfunding platforms,the setting of target funding,the setting of return items and fundraising days,and the implementation and control of crowdfunding.There are three points in the innovation of this paper:(1)Innovation in research perspective.Crowdfunding generally involves three themes: fundraiser,crowdfunding platform,and investor.Previous literatures have studied fundraisers,crowdfunding platforms,and investors.Among them,most of the research on crowdfunding fundraisers is at the company level,and there is no research from the perspective of unincorporated organizations or individuals.Research makes up for research gaps;(2)innovation in research areas.Because the niche music project has the particularity of the niche music market,although the development of the niche music market has gradually matured,there is no mature crowdfunding model.This paper has carried out preliminary research on the design of niche music crowdfunding projects;(3)Innovation in research content.In the field of crowdfunding,the most researched is the Internet non-public equity financing,mainly discussing the mode of Internet non-public equity financing,the risk and constraint mechanism of crowdfunding,and conducting empirical analysis on the factors affecting the success of crowdfunding.This paper combines the important factors affecting the success of crowdfundingprojects,analyzes the cost structure within the financing constraints,and discusses the design of the minority music crowdfunding project.