Research On The Application Of Silk Road Cultural Symbols In Ceramic Creative Ideas Design

With the continuous improvement of material living standards,people’s consumption patterns have gradually shifted from the physical level to the spiritual level,meanwhile,more and more attention has been paid to emotional needs.Cultural-creative products come into being with the acceleration of product upgrade.Behind the market promotion,there are some problems,such as homogeneity,too single,and frequent plagiarism,which are also exist in ceramic creative design.Normally,the correct interpretation and reasonable transfer of user requirements in the product design process is one of the criteria for the success of the product.In connection with above existed problems,our study applied the extracted cultural elements to the creative design of ceramic engraving and gave them cultural connotations,which can not only enrich the style of ceramic products,but also spread regional culture.By studying the literature of Silk Road culture and ceramic creativity,this study selects Lanzhou,Dunhuang,Tianshui and other places for field visits,combined the extracted regional cultural elements with practical applications,using 2D and 3D design methods to explore ceramic product creative design based on the scenario-approach.In the first chapter,we analyzed the research status of silk-road culture,ceramic engraving creative design and situational story method in related fields,and provided theoretical support for the development of design;The second chapter began with an in-depth analysis of regional culture,studied the influence of regional differences on lifestyle,explored the characteristic elements of Longyuan culture,and then analyzed the application of lily in cultural creativity and extracted the floral elements;In the third chapter,through the process of analyzing the scenario-approach,established the theoretical system of ceramic creative design based on the scenario-approach,according to the results of cultural element analysis,established the category of ceramic image design and “customer-centered” product positioning;Chapter 4 applied the scenario-approach to the practice of ceramic engraving creative design,and portrayed characters into situations through fictional story scripts,through fictional plots,designers observed users’ usage status and habits to further explore the cultural elements of characteristics,and create product creation in the form of two-dimensional and three-dimensional combination,endow product emotional characteristics,and meet users’ image needs.In summary,by analyzing theinteraction among "people,objects,environment and activities" in the form of lens concluded the simulation of use-situation of product based on the Scenario-approach,which can effectively guide designers to discover,integrate design elements and image needs,and improve the efficiency of creative design.This study applied the Scenario-approach to ceramic creative design.Through the establishment of relevant theoretical systems,we have carried out the creative practice.The results show that the works can meet the emotional needs of users,which provides new theoretical and practical ideas for the subsequent ceramic creative design.