An Study Of Symbolic Consumption System Of China’s Outdoor Music Festival

In modern society,the value of commodities lies not only in the use value and exchange value,but also in the symbolic value,the boundary between consumption and culture is increasingly broken.After more than ten years of development,the domestic outdoor music festival has become more and more commercialized,young consumers regard outdoor music festival as a fashionable way of consumption.Outdoor music festival is not only a kind of modern festival behavior,which undertakes the functions of social regulation and social interaction,but also an important part of cultural industry.It constantly broadens the industrial chain and strives to build a complete consumption system.In the consumption space of the outdoor music festival,the cultural significance is first endowed by the organizer with commodities,and then transmitted by commodities to consumers.Following the inherent logic of culture and symbols,symbols and consumption,consumption and culture,this paper takes Strawberry Music Festival as the research object.The specific research questions are as follows: how the symbolic meaning of outdoor music festival consumption is constructed by the organizers,what symbolic meaning the organizers construct;how the consumers interpret consumer behavior;how the outdoor music festival should be promoted and how to make it a more attractive consumption symbol.Studying the symbolic consumption system of outdoor music festival will help us understand this consumption behavior and further enhance the symbolic value of outdoor music festival on the basis of understanding consumer psychology.