The Research On The Influence Analysis Of Zhejiang Culture Export On Overseas Students In Hangzhou

In recent years,Zhejiang province has taken the cultural export as an important strategic task to strengthen Zhejiang's international influence and enhance the "soft power" of Zhejiang culture.The group of international students is an important carrier of cultural communication in Zhejiang province,and the special role of bridge role cannot be underestimated.This study focused on the study of the students in Hangzhou and studied the influence of the export project on the overseas students in Hangzhou.The research is divided into two parts: questionnaire survey and personal interview.The questionnaire survey was conducted in 5 universities in Hangzhou(Zhejiang University,Zhejiang University of Technology,Zhejiang University of Science and Technology,Zhejiang International Studies University,Zhejiang Sci-Tech University)foreign students' perception of the culture of Zhejiang,This paper mainly discusses the relationship between foreign students and the cultural content and channels in Zhejiang province.In the personal interview,six students from three major countries were selected as interviewees,Try to learn more about their cultural adaptation to the culture of Zhejiang,To provide support for the study of the localization expression and intercultural communication strategy of Zhejiang culture export.