| With the steady advancement of China’s market economy,China’s cultural industry development has also ushered in a second "golden period".The 19th National Congress will cultivate national cultural self-confidence,improve the country’s cultural soft power,and upgrade to the national development strategy.The development of the cultural industry has become the pillar industry of the national economy and has been included in the "13th Five-Year Plan".Therefore,the development status and problems of the cultural industry have become the hotspots of current academic and practical circles.Oriental Pearl New Media Co.,Ltd.(hereinafter referred to as "Pearl Group")is the first listed company in China.After decades of development,the Pearl Group has diversified its expansion in new media,cultural leisure and entertainment,film and television industries,etc.,both in terms of industry scale and efficiency.The Oriental Pearl TV Tower,which is the company’s industry,has been Shanghai’s landmark building is a flag of Shanghai and even China’s modernization.The competition in today’s cultural industry is becoming increasingly fierce.How to give full play to the core advantages of the group company,rational use of company resources,and maximize the limited resource efficiency is the key to whether the entire group company can stabilize its leading position in the cultural industry and achieve sustainable development.The adoption of an integrated or diversified development strategy is a strategic choice for companies to allocate corporate resources in the market competition.This kind of strategic choice is bound to have an impact on the company’s existing financial management model,so how to find and improve the financial management model of the enterprise group to adapt to the development strategy of the entire group is a very meaningful research issue.This paper analyzes the financial management issues of Mingzhu Group companies from the perspective of development strategy.Combining the characteristics of many subsidiaries of Mingzhu Group,including industrial diversification and integrated or diversified development strategies adopted by subsidiaries of various business groups,the balanced scorecard tool is used to explain and analyze the shortcomings of the current financial management of Mingzhu Group,and from the strategy Reasons for rationalization are proposed.It provides reference materials for the construction or related research of the financial management system of similar group companies in the future. |
