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Research On The Production And Marketing Of Domestic Youth Movie In Big Data Age

Posted on:2019-07-22Degree:MasterType:Thesis
Country:ChinaCandidate:T DingFull Text:PDF
GTID:2405330593450741Subject:Advanced business administration (EMBA)
Abstract/Summary:PDF Full Text Request
With the development of Internet,the big data bring the reform in movie industry.Innovative technology has brought changes in the content and methods of propagation.The new technology affects the whole chain of movie industry.The initial impact was towards movie production.During the Youth film production,the big data technology help to target at specific key customers.The key Customers have been changed which cause the newly emerged local youth film became popular.The big data brings the prosperity of domestic youth films.Based on the structuralist narratology and the film production theory,this thesis describes the traditional film production and marketing of the times and the prosperity of the domestic youth film in the era of big data,and combs the new characteristics of the domestic youth film in the era of big data.Then,from the large data youth film production thinking and content element production two aspects of the analysis of the era of large-scale film production of youth film innovation,which embodies the thinking of the audience as the center,focus on positioning and personalized customization of these three aspects of content production In the hot "IP" adaptation,cross-border director,star actor,classic song and network buzzwords these five aspects.At the same time,from the big data age youth film full media marketing and large data age youth film all aspects of the use of film content marketing two aspects of the analysis of the big data age youth film marketing change.This thesis holds that the problems of domestic youth film in the era of large data are,one is over-entertainment,the other is content homogeneity,the third is the value deviation.The future development of China-made film youth is the need to make fully use of big data technology market segment,strengthen content creation and marketing model change,enrich the connotation of youth films to enhance the youth film character.
Keywords/Search Tags:Big Data, Youth Movies, Content Building, Total Media Marketing
PDF Full Text Request
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