On The Fusion Of Illustration Art And The Design Of Gift Wrapping For The Dragon Boat Festival

The Dragon Boat Festival is one of the traditional festivals in the long history of Chinese culture,it not only records our thousands of years of development history,but carries countless people's national beliefs and feelings.With the economy and culture globalization,a certain impact on the development of traditional festival culture have been brought by a large number of foreign cultures,but at the same time,this is also an improvement opportunity to promote the traditional festival cultural connotation to the world,and to diversify and improve the Dragon Boat Festival.In digital today,as an important visual communication form,illustration art varies in forms and effects of presentation.Therefore,the combination of illustration art and the gift packaging during Dragon Boat Festival will also effect uniquely and novelly.The art of illustration is to transmit information to the public through creative designs and content,its rich contents and eyeable visual effects can be echoed by consumers largely.Meanwhile,the art of illustration is more unique,more in accordance with the consumption psychology for consumers to pursue of individual.Integrate and the creativity and content of art of illustration into the gift packaging transmit the festival information during Dragon Boat Festival to consumers.Therefore,in this paper,the art of illustration is taken as an example,from the design of gift packaging during Dragon Boat Festival,to describe the expression form and characteristic of illustration art,and pay a brief analysis of the advantages of combination of illustration art and packaging design,and analyze the successful cases,summarize the value of illustration art in packaging design,Through the combination of the two to carry out diversified display,the Dragon Boat Festival gift packaging design brings more fun and creativity,and deeply study the gift packaging design for Dragon Boat Festival.