On The Language Expression Of Creative Graphics In Brand Culture Design

Creative graphics occupy the soul position in brand culture design.An original creative graphics can play a very good propaganda effect in brand culture design.The application of creative graphics in brand culture design is becoming more and more popular.Designers express the artistic and creative connotation of the design through creative graphic language,so as to generate consensus with the public and disseminate information.Compared with written language,creative graphic language has more visual intuition and interesting.The main content of this paper is divided into five parts.The first part is the introduction,which introduces the research background,current research situation at home and abroad,research purpose and significance and research methods.The second part is to study creative graphics language,explore the characteristics of creative graphics language and the expression of creative graphics language.The third part is to study creative graphics.The application and function of shape in brand culture design,the significance and value of creative graphics in brand culture design,and the innovation of creative graphics in brand culture design;the fourth part is based on research,combining theory with one's graduation design works to apply;the fifth part is conclusion,drawing a conclusion in brand culture design.In the design,creative graphics express their own brand culture connotation through graphic language.The application of creative graphics in brand culture design is becoming more and more important.The purpose of this study is to design an art training school with perfect brand culture to serve the public through the study of creative graphics and brand culture design,as well as creative graphics language,combined with the theoretical knowledge of the paper.Through the study of creative graphics and better understanding of creative graphics language combined with Masters' excellent works,we can improve our creative ability and creative thinking.The significance of this paper is to study creative graphics,make them more individualized,diversified,nationalized and internationalized,and make creative graphics better applied in brand culture design.