Research On The Consumption And Development Of Film Derivatives

In foreign countries,film derivatives have become an important part as the film production,distribution and screening.In China,the development of film derivatives is still in its infancy.At present,the Chinese film derivatives industry does not have much explore on market segmentation,and there are fewer studies on the consumption and development of film derivatives facing college students.By investigating the consumption of film derivatives by college students in Henan,it can provide a reference strategy for the film derivatives industry to deepen the market segment,and promote the development of China’s film derivatives industry to a new level.This paper is divided into three parts: introduction,body and conclusion.In the introduction part,the research background is expounded,the theoretical value and practical significance of the research are summarized,the research objectives and methods are clarified,the existing research facts and behaviors are studied and combed,and the research on the development of the film derivatives industry is summarized.The relevant research results obtained by former researchers lead to the research context of this paper.The main part of the text is composed of four parts: the related concepts involved in this study,the analysis of the situation of college students’ consumption of film derivatives in Henan and the survey scale,the empirical test of the consumption of film derivatives by college students in Henan,and the development strategy of film derivatives for college students.This part begins with the related theories involved in the development of film derivatives in a logical and progressive relationship.It summarizes the situation of college students’ consumption of film derivatives through literature research,personnel interviews and case comparison analysis,and put forward 11 hypotheses.Then determine the official survey scale.Then carry out a questionnaire survey and conduct an empirical test.The statistical analysis method,correlation analysis method and regression analysis method are used to verify that the proposed hypothesis is established.Finally,facing the group of college students,proposing the development of film derivatives can be formulated from three levels.The first is to cultivate consumption habits;the second is refined development;the third is brand development.In the conclusion part,through further summarizing various parts of this article,grasp the core consumption of the target audience for film derivatives,grasp the psychological appeal of the target audience to consume the film derivatives,and provide useful reference for the development of film derivatives facing college students in Henan.Learn from the reference.In this way,we look into the future of the development of the Chinese film derivatives industry in terms of market segmentation,and call for further strengthening the research on branding and internationalization of Chinese film derivatives with a global perspective.