Research On The Brand Culture Of Creative Body Above The Cloud Gate Dancing Classroom

The Cloud Gate dancing classroom which is founded by Mr Lin Huaimin,is an everla-sting monument in history of Taiwanese dancing education.Amazing achievements have been made in its dancing education,and the brand of body education it built is by far the largest and most-recognised one.However,few overseas and domestic scholars pay attet-ion to its development on creative-body dancing education for forty years.The main Part of this work exemplified the content of Creative Body from the perspective at the the bra-nd culture of Creative Body in fields of the material culture,the spiritual culture,and the behavior culture.The name of brand,the symbol of brand and the image of brand repres-ent the material culture,which is also demonstrated by the inventiveness of spatial distrib u-tion and high-quality teaching staff.The spiritual culture is reflected by curriculum con c-ept including rhythm,improvisation and the game.The behavior culture is Illustrated b-y managing and marketing of the brand consisting of the brand positioning,the terminal management,the brand spread,characteristic expression.The advantage,opportunity and challenge of the brand culture of Creative Body are also analyzed.On the basis of forego-ing,this dissertation proposes the enlightenment for the development of Creative Body.S-uch as migrating and enhancing its brand with the resource superiority,forging the value of the culture brand,attach importance to the brand spread.The research results is intend-ed to provide a great reference to the contemporary dance education.