Studies On The Accordion Promotion Strategies From The Perspective Of Diversified Development Concept

In view of the plight of accordion art promotion in the 21 st century,the concept of "Diversification" was initially put forward in 2006.Subsequently,words like "diversification" frequently appeared in the field of academic research and social practice.From then on,accordion began to combine with other art forms and entered into a era of diversified promotion.The current promotion of accordion art is in the categories of concerts,lectures,music festivals,art education,etc.The diversification of accordion art is mainly reflected in its musical instrument type,performance form,style and development scope.This subject will summarize the present situation of diversified promotion of modern accordion from the development process of accordion art in China and analyze the advantages and disadvantages of its various promotion strategies.Then,the paper will put forward the problems in the process of accordion promotion,and seek the feasible measures to cope with diversified promotion of accordion in the future based on the author’s experience in various accordion art promotion activities.