Research On Xi Jinping's Thought Of Cultural Production And Communication

In the new era,to improve the soft power of the national culture,to build a socialist cultural power,and to show the true,three-dimensional and comprehensive China have become the propositions of the times.To make an important contribution to the new with Xi Jinping as the general secretary of the CPC Central Committee on cultural production,these contributions in many aspects,this paper from 2012 since Xi Jinping's thought of cultural production and cultural work from Xi Jinping,and analysis in the new era,Xi Jinping cultural production and dissemination of ideas in the cultural undertakings in the transformation pathThis paper first analyzes the background in the global cultural exchange,facing the cultural production and dissemination of the background,the main performance is:highlight the Chinese shape feature of road,sharing,the peaceful development of the image,for the cultural consumption growth in the world,the fusion transformation of media industry,all kinds of culture and the formation of global competition.Secondly,analyzes the basic connotation of Xi Jinping's cultural production and dissemination,namely innovation to create outstanding works,mining Chinese culture and nurture the core values,adhere to the correct orientation of culture to seize the initiative in public opinion,shaping the national image to improve international communication ability,constructing discourse system play a role of emerging media,and cultural production and dissemination of Xi Jinping thought and Western comparison analysis of the dissemination of ideas,there is an essential difference between sharing and symbiosis and conflict,civilization and industrial consumption,beyond the hegemony and critique of hegemony,Chinese road and West road.Finally,again based on the realization of the path and explore the following:cultural workers selves,adhere to the correct orientation of mining;cultural symbol,culture carrier of cultural diversity;improve the China soft power of culture,deepen cultural exchanges with foreign countries;focus on developing cultural products and service attributes etc..