Be Lazy On Your Own Accord

The title of this graduation project is Be Lazy On Your Own Accord-Visual Design Of Conceptual Photography For TOILET PAPER.This design focuses on the current situation of people are obsessed with the fast pace of life,advocating to get rid of this kind of predicament through taking the initiative to be "lazy".The objective of this set of magazine concept photography is to help people who are trapped in a fast-paced life to seek a new way of life by realizing their problem and understand the value of "slow life".First of all,the in-demand research report is to analyse the positioning,content and form of TOILETPAPER magazine respectively.Regarding the analysis of the published content of the magazine in recent years,it pays attention to the hot social issues and expresses controversial avant-garde ideas by exaggerating and daring styles to provoke people's visual senses.Thereby,fast pace as a hot social issue in line with the magazine positioning.Secondly,according to the investigation of the disadvantages of the fast pace of life,it could be found that the fundamental problem is the excessive pursuit of materials and spirits.Nowadays,people have realized the harms of fast-paced life and started to promote "slow life".However,people are still living in the accelerated reality and even fall into the "false slow life" mistake based on high consumption,because there is lace of the practical methodology in the concept of "slow life".Instead of the slogan of"slow life" and "reasonable leisure",which people are tired of already,there is a time to find a more fresh and strong slogan for "positive laziness".In order to prove the feasibility of replacing "reasonable leisure" with the concept of"positive laziness" in the academic field,this paper would work with literature related to"laziness".It is concluded that "laziness" is of positive value and has commonality with the connotation of "reasonable leisure",which is suitable for the "concept replacement"method in modern advertising creativity.Laziness plays a positive role in safeguarding people's physical and mental health:it helps people get rid of the bondage of land in the period of farming and the shackles of machines in the period of industrialisation.Therefore,"laziness" still has a positive effect on people to solve the problem in the period of the Internet.From the point of view of "being satisfied with limited conditions"in the methodology of releasing the fast-paced life,this paper introduces the creative expression of excessive spiritual and material pursuit at present.To achieve the "reasonable”leisure goal by way of "positive laziness.",this paper would demonstrate the conception of " laziness",the feasibility of its connotation and the creative performances of the excessive pursuits of materials and spirits by analysing the in-demand research report.It expresses the painful state caused by excessive pursuit of luxury goods,food,wealth,beauty,official career and reputation by ironic means,and guides people to set up the life concept of "being satisfied with limited conditions",get rid of the dilemma of fast-paced life,and realize the real "slow life" with humorous slogans.In summary,this design focuses on the split state of "slow life" in the fast-paced society where people want to slow down the pace but fail to realize the real "slow life".It innovates from the perspective of the problem of "fast life",discovers "pseudo slow life"and puts forward the initiative of "laziness".According to the history of people "passive"to accept physical isolation to achieve leisure,in today's intelligent office of the Internet era is more prominent "active" significance.The method of concept substitution is used in the design creativity to misappropriate the meaning of the word "lazy" to achieve semantic and logical stimulation.The avant-garde of visual expression is constructed from reverse thinking using irony,and the reflection of viewers is triggered using ridicule.This design has a certain social practical significance to get rid of the current dilemma of fast rhythm.