| "Shape" and "potential" are very important language elements rooted in ancient Chinese philosophy,aesthetics and art.In the art science,"shape" and "potential" have evolved into different contents,forms and connotations,which also bring relevant enlightenment to the design of books."Shape" is manifested in the design of books,that is,the overall operation of the various elements of book form,cover,format,color and material,which is a real existence and can be perceived by the people."Potential" is expressed in the design of books,which refers to the artistic conception and flavor that the content and form of the book burst out.It is not an objective concrete thing,but it can not be touched."Shape" and "potential" can not be cut apart in the design of books.The "shape" of books gives birth to the "potential" of books,and the "potential" of books is dependent on the "shape" of books,which complement each other between the two.This article uses theoretical discourse and case analysis to demonstrate this topic.Taking the theory of "shape" and "potential" as the main line,combined with the rich book design case,this paper expounds the "shape" and "potential" language in the book design from four parts.The first part gives a brief introduction from the reasons of the research,the analysis of the status quo,the positive significance and the specific methods,which provides the factual basis for the study of the "form" and"potential" language in the later book design.The second part of the book design"shape" and "potential" to define,so that the article "shape" and "potential" concept is more clear and clear.The third part focuses on the book form,cover design,layout design,color application and other aspects of the actual case of the book design"shape" of the creative expression of language in detail,followed by the emotional interaction and the expression of artistic conception of the two aspects of the book design of the "potential" language.The fourth part analyzes the "form" and "potential"language in book design by analyzing their own practical works. |
