Research On The Linguistic Landscape Of Urban Village Of Guangzhou City

Linguistic landscape reflects the power relationship among languages and local language environment information in a certain area through the visibility and salience of code.The social information of linguistic landscape designers and users is reflected through its specific contents.In this paper,through the collection of linguistic landscape materials of a large urban village in Tianhe District,Guangzhou,Tangxia village,by means of field shooting,interview and concealed observation,the study method of ethnography is introduced to investigate the ecological environment of the local linguistic landscape,and the detailed description and analysis are made.And we also explored the annotation method of linguistic landscape preliminarily.Through the statistical analysis of the basic information of the linguistic landscape,the local linguistic landscape environment and the community environment are displayed,and the basic functions of the linguistic landscape and the relationship between the linguistic landscape distribution and the resident groups distribution are analyzed through the geographical mark words and dialect vocabularies.The results show that: The Bottom-Up signs in Tangxia village has an absolute quantitative advantage,and the landscapes involve a wide range of industries.Based on the Chinese-single code linguistic landscape,the Chinese code’s visibility and salience account for the absolute superiority,the code status is high;the quantity of bilingual and multilingual linguistic landscape is very limited,the symbolic function of the English code is not obvious,showing strong local characteristics.Pinyin is a transitional form between Chinese and English code,which plays a dual function: semi-informational and semi-symbolic function.This embodies a complex identity psychology between localization identity and global identity of landscape designer.In addition,the distribution of linguistic landscape with geographical mark words corresponds to the distribution of groups in the catering industry.A survey of the linguistic landscape of Beishe Avenue in Tangxia also verified above statement.Through a comparative study,it is found that prominent features of the linguistic landscape in Tangxia village are characterized by the proportion of the full-Chinese language code landscape,the proportion of numeric characters on linguistic landscapes containing auxiliary information and the salience strength of the Chinese language code.