| Shaanxi Province are influenced by the unique geographical environment and lifestyle of the Shaanxi region,which objectively reflect the national character,cultural types and customs and habits of the people in the region.At the same time,it intuitively reflects the unique aesthetic psychology and pursuit and yearning for beauty of the local populace.The wild national character is closely related.In today’s society,people’s demand for spiritual and cultural life is gradually increasing.This paper mainly analyzes the similarities between folk graphics and logo design.So as to discover the signs of folk graphics.The important role of design,and then reflect on how to show the characteristics and cultural charm of this nation in the current collision of global ideology and culture,as well as the significance of national character in the trend of the times.Finally,it should be proved that only on the basis of respecting and carrying forward the history and culture,finding the characteristics among the commonalities and inheriting and developing the road of folk graphics modernization with unique national charm is also the way for the development of Chinese design.This paper first describes the reasons for the formation of folk graphics,creative ideas and connotation culture,then analyzes the development history and current situation of logo design,and then discusses the historical development of Shaanxi folk graphics,regional cultural differences and the status quo of Shaanxi logo.Finally,through the systematic analysis of the domestic and Shaanxi classic cases of folk graphics in the known modern logo,the function and significance of folk graphics in the logo are further explained.The characteristics of three aspects of color gradually explore the application strategy of folk graphics in modern logo design.Through the application of classic cases and innovative design,we can further prove that it is convex in logo design.It is importantto show nationality and region,and how to find inspiration and inspiration of logo design from folk graphics.Through the analysis of Shaanxi folk graphics,find out its unique aesthetic characteristics,and provide some practical ways and thinking directions for the integration of Shaanxi folk graphics and logo design.It is hoped that the research on theory and application in this paper can find new ideas and new creative enthusiasm for other designers,and put forward their own opinions and suggestions for the development of "native" logo design. |
