| At present,China's well-off society has been basically completed,"healthy living" has become the urgent needs of the masses,the people participate in physical exercise aims and motives are constantly strengthened,sports dance as a set of entertainment and fitness in a sports operation project,by the popular people's favorite.Because the sports dance belongs to the new sports item,there are many problems in the development.This paper adopts the method of literature and information,the research methods,such as questionnaire survey,Mathematical Statistics,field investigation and so on,take the popularization mode of sports dance as the research object in XI ' an,based on the theory of "Lasville 5W mode" in communication,and investigate the actuality of the popularization of sports dance in XI ' an according to every link in the model.This paper analyzes the problems existing in the popularization,aiming at constructing the popularization mode which accords with the popularity of sports dance in XI ' an.Research shows that: the development of sports dance popularization in Xi ' an is a kind of spontaneous group organization,and there is no special organization to manage it.The population structure of the popular audience groups in Xi ' An's mass sports dance is: the youngest of the audience group is only a teenager,the largest is 70 years old,the age span is bigger Mainly to 16-30-year-old women,the occupation of the audience group is diverse,there are students in the school,enterprises and institutions of the staff,retired old people,farmers,business and no fixed occupation of the people;in Xi ' An,the mass sports dance instructor is middle-aged women,they have certain sports dance Foundation,Once engaged in the work related to sports dance art,most of them have not been awarded the Certificate of Social sports instructors,and young social instructors to participate in the popular sports dance in XI ' an is less and less: Xi ' an mass sports dance venues are more fixed,most participants will choose the park and the square The main way of the popular development of sports dance in XI ' an is that the communication between people is mainly used,and the means of mass media communication is less;as the popularity of sports dance in XI ' an is a kind of spontaneous movement,the main body of the mass sports dance in XI ' an is the participants themselves.This shows that the lack of professional staff management organizations,sports dance learning difficult,lack of professional guidance staff,a single audience group,the development of a single way,the propaganda mechanism is not perfect is the main problem of the popularization of sports dance in XI ' an.Based on the above investigation and analysis,this study combines the theory of communication,the characteristics of the social and economic development of Xi'an and the survey results of the current situation of the popularization of sports dance in Xi'an.It is concluded that the mode of the popularization of sports dance in Xi'an is based on the improved "5W model" in the communication science,according to Xi'an city.The difference between the internal and external environment of sports dance popularization is put forward: suitable for the town's Club + citizen participation mode.And for the development of the promotion model to establish a guarantee mechanism,that is to establish a comprehensive organization,to open up a diversified way,to radiate the audience of the whole people,to build a full range of content,and to form effective promotion feedback. |
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