Communication Effect Research Of Suspense Homemade Online Drama

Homemade online drama is a new form of culture and art created by the integration offilm and television industry with online media.As the product of the new media environment in which video websites are changing and setting up their own characteristics,the subversion of its content produced and the convenience of the way of viewing influence and change people’s viewing habits and behavior.Under the influence of market competition and audience demand,suspense homemade online drama came into being,and quickly occupied the market of homemade drama,which was favored by audiences.But at the same time,the suspense homemade online dramas are commercialized in the process of communication.And other problems,such as the content is entertaining,the scale is difficult to control,the deep connotation and significance are not spread,and the official propaganda is lack of interaction and depth,also emerged.As the research object,the communication effect of homemade online drama in a suspense type is the core issue of this paper.At the same time,using the related theories of communication,with the help of the method of literature analysis and questionnaire survey around the core of the communication effect,this paper analyzes the characteristics of communication,the effect of communication,the problems and causes in the effect of communication,and the countermeasures of homemade online drama in a suspense type.On the basis of the study on the effect of "use and satisfaction",it is found that the suspension type Internet self-produced drama is more likely to be favored by male groups,with a trend to be young and middle aged.The overall properties of its users are relatively mature,and their viewing motivations are more diverse.However,its communicators have failed in accurately and comprehensively understanding the practical needs of its audiences.The steamier content that is simply stimulating the eyeballs is not the main reason users choose to watch.At the same time,the pursuit of the fan economy brought by the IP adaptation may result in the watching traffic within a short term,while if taking the long view,it is adverse to establishing its good reputation.Although it has realized the survival principle of “King Content”,it have not well integrated the appeals of commercial interest with the communication of the positive cultural values,which only meets the single-mined appeals.As a consequence,there is still a long way from optimization to boutique for the suspension type Internet self-produced drama to go.Besides,in the publicity of the official media,it has not made full use of its advantages of the platform,resulting in users’ shallow participation in theinteraction of the suspension type Internet self-produced drama.The users gradually become aware to pay for its contents,willing to pay for the premium content.Even if there still exists the problem of users stickiness due to the content defects and frequent dropouts,there are still certain degree of satisfaction and expectation for the current suspension type Internet self-produced dramas.Based on its research,the thesis hopes to bring a more comprehensive recognizing and understanding of the users needs and its dissemination effects,thus to provide a positive foundation to develop the suspension type Internet self-produced drama.