Research On The Simulacra Theory In The Creation Of The ACGN Network Drama

Since 2014,Chinese network drama has entered a period of rapid development,setting off a wave of IP sharing.The success of the “100,000 Gossips” in 2015 made people see the potential of the ACGN,and the ACGN works have attracted wide attention from the film and television industry and opened a new window for the increasingly fierce IP market.From 2015 to 2017,the ACGN network drama demonstrated its strong vitality in the early stages of development.It has improved in quantity,quality,influence,and other aspects.It has received more and more recognition and expectations and gradually explored its own uniqueness.In this study,the 2015-2017 the ACGN network drama is the object of study.By analyzing the user’s comments and ratings on platforms such as Douban,Tieba,Zhichi,etc.,it is concluded that the user’s criteria for evaluating the ACGN network drama is good or not.Based on this,combining simulacrum theory and samples,from the aspects of external performance and intrinsic performance,we studied the creation of Chinese ACGN network drama from 2015 to 2017 and discussed how the ACGN network drama can be realized.This study is mainly divided into six parts: The introduction part mainly introduces the background of this study,the research status at home and abroad,as well as the research significance,methods and paths;Chapter 1 gives an overview of the development of the ACGN network drama.The viewers’ evaluation of the ACGN network drama of 2015-2017 clearly defined the audience’s evaluation criteria and confirmed the research text of the study.The second chapter explained the simulacra theory and discussed the ACGN works and the ACGN network drama.Establishing real-world goals and expounding the importance of simulacrum in it;Chapters 3 and 4 from the external simulacra and intrinsic simulacra of the ACGN network drama,combining digital technology and film and television creative law,from creation From the perspective of the analysis of the simulacrum in the text,an analysis is made of how the creator can create a "hyperreal world" through the ACGN network drama;Chapter 5 discusses the promotion strategy of the ACGN network drama.It proposes creative thinking from three aspects: determining target audience,optimizing digital technology and balancing between reduction and originality.In the era of network drama creation,the ACGN will play an increasingly important role.