The Research Of The American Superhero Films’ Audience In China

Cultural industry is an important part of our socialist economic development,the national bureau of statistics data show that in 2016 gross domestic product(GDP)is74.4127 trillion yuan,the cultural industry gross domestic product(GDP)is 8.0314 trillion yuan,occupying 10.793% of the annual gross domestic product(GDP),cultural industry revenue growth of 7.5% in 2015.The cultural industry is becoming the pillar industry of the country in the future,which is highly regarded by the state.As a representative industry of cultural industry,film has a strong influence on the development of global culture.The total output value of American cultural industry is 25% of its GDP,China is currently 10%,and our cultural industry still has a great distance from the American cultural industry.In recent years,the super hero movie has become the new expensive of Hollywood,and it has been popular all over the world,making it a double harvest of box office and word of mouth.In2017,there were five superhero movies in the top 25 in the Chinese mainland,accounting for 20 percent of the annual box office,according to the CBO’s China box office.What is the magic of superhero movies? The seemingly ordinary superhero movie is the vanguard of "cultural hegemony" ? Is it the "cultural messenger" in the context of globalization? What is the impact of superhero movies on our audiences in mainland China? How does the success of superhero movies inspire Chinese film development?In this paper,based on the social theory of types "audience",defined the superhero movie audience,determine the superhero movie audience characteristics,from the perspective of communication "use and satisfaction" theory,based on the audience acceptance,from "understanding" "attitude","behavior" three aspects analyzes the superhero movie influence on the Chinese mainland audience,this paper discusses the superhero movie,popular reasons,summarizes the superhero successful experience,and expect some enlightenment to our country the development of the film.