The Studies On The Language Of The Image-text Combining Graphic Commonweal Advertisement In Xiangtan City

The combination of graphic and text is a major trend in the research of the graphic commonweal advertisement.The complementary and integration of the relationship between language and images has made the semantic content of the graphic commonweal advertisement more clear.Based on the image-text combining graphic commonweal advertisement in Xiangtan City as the source of corpus,and the image-text combining graphic commonweal advertising language as the research object,this article analyzes the types,features and functions of the image-text combining graphic commonweal advertising language with the discussion method of reference and demonstration.The language of the image-text combining graphic commonweal advertisement in Xiangtan City can be divided into two types:reference and creation.The reference type of the graphic commonweal advertising language is derived from allusions,political opinions and so on;the creation type includes the series of’the large great beautiful Xiangtan" "China Dream".The two types complement each other in content and form,perfect the system of the image-text combining graphic commonweal advertising language,and contribute to the publicity of it.Secondly,the article analyzes the characteristics of the graphic commonweal advertising language from five aspects:prosodic features,lexical features,syntactic features,rhetoric features and language style features.The graphic commonweal advertising language can not only satisfy the audience’s aesthetic needs and emotional needs,but it can also promote the expressiveness and inspiration of the graphic commonweal advertisement.In the end,the article combines the characteristics of the graphic commonweal advertising language and the characteristics of the relationship between language and images,and summarizes the five most prominent functions.These functions are all served to cultivate and practice the socialist core values and realize the social value of the graphic commonweal advertisement.