Through The Book Bu Lao Hu—on Operation Strategy And Writing Transform Of Literary Best-sellers In Context Of Marketing Institution

As the product of the interaction between literature and publishing,literature bestseller shows the ability of publish operator and charm of literature itself.The series Bu Laohu was an example of literature bestseller in context of publishing mechanism.the peculiarity it has reflects the material and cultural attributes and classic dilemma.the why Bu Laohu as a bud series of literature books but achieved prestigious literature best-selling brand depends the superior contrive methods.the first chapter emphasizes on the series Bu Laohu used five operating ways,like talent resource aggregation strategy,reading segmentation strategy,marking environment construction strategy,crisis emergency disposal strategy and so on.In chapter two,the writer,excavated the traits of writing styles.Under the title of consumerism of 1990s,serious writers tried to express the city’s space and build the images of citizens,paid attention to the growth of women in officialdom,wrote the corporality of daily life fully and derivated the typed literal slike suspense writing,detective literature,commercial war type and youth literature with all of factors stated above,the Bu Laohu has achieved readers and fame.in chapter three,the writer’s creation attitude is plural:the quick narrative speed leads flatten literary writing,excessive intervention of media mechanism causes text industrialized,the exist of hypocritical literature by quantizated publishing value and so on.the creativity of the text is the only way to make the best-sellers canonized.it is important for writers to create original works and for publisher to avoid publication homogenization.Therefore,writers must be sure that works is full of literariness and only the classics could be the long pin book in the publishing market.