The Relationship Between The Intensity Of Social Networking Sites And Online Bonding Social Capital:The Mediating Role Of Online Positive Feedback

In recent years,Tencent QQ,WeChat,micro-blog develop very quickly,social networking sites have become an important tool for teenagers to establish or maintain a relationship.According to the habit of classification,Social networking sites can be classified into general social networking sites.Social networking sites can be classified into general social networking sites(SNS intensity)and active use of SNS.Research shows that the intensity of social networking can help individuals get more bridging social capital.However,some studies also found that social networking sites use such ais SNS use age and daily Internet time had no significant impact on online social capital.The reason may be that different social networking sites usage method lead to different research results.In recent years,researchers have begun to focus on the use of active social networking sites.It is found that the use of active social networking sites can enhance the connection between individuals and help individuals gain more bonding social capital.It can be seen that different social networking sites can bring different types of social capital.Besides,social networking sites' increasing mechanism of online social capital may be different from that of offline social interaction.Compared with the direct communication below the line,the interpersonal interaction on social networking sites has its own uniqueness.The interaction process is not limited by time and region.This may provide a new way for the construction of online social capital.Therefore,this study will be used from general social networking sites(SNS intensity)and active use of SNS to discuss the influence of social networking sites on online social capital.The study found that social networking sites can help individuals establish intimate,high-quality "strong connection" relationships with acquaintances or important people.The individual can get social support and social identity from this "strong connection" relationship,meet the need of belonging and love,and thus benefit the accumulation of individual adhesive social capital.In addition,research has also pointed out that social networking sites can also promote the exchange and sharing of information among different background groups,and create a moreextensive "weak connection" relationship between individuals and others.This "weak connection" relationship can provide individuals with more new information and new resources,which helps to increase individual bridging social capital.It can be seen that interpersonal interaction on social networking sites can also help individuals acquire social capital.It is worth noting that the formation of social capital takes place in specific interpersonal interactions.The construction of online social capital also depends on online interpersonal interaction.However,the particularity of online communication makes it important to get instant feedback from communication partners.For example,if the update and sharing of personal status is not available from the online friend's evaluation or response,the interaction may not happen,and it is more difficult to form the interpersonal capital in the friend's network.In this way,the positive feedback from others is particularly important for the individual to construct its own online social capital,and may even become an important intermediary factor in the process of the construction of the online social capital.Therefore,this study will examine the impact of online positive feedback on online social capital,and further examine the intermediary role of online positive feedback between the use of social networking sites and the online social capital.The method of questionnaire survey in this paper,taking 527 students in a university as the research object,the relationship between adolescents' social networking sites' intensity and initiative,the use of social networking sites and online social capital,and the mediating role of online positive feedback is studied.The main findings are as follows:(1)There is a significant positive correlation between the use of social networking sites(intensity of social networking sites,active social networking sites),online positive feedback and online social capital 22.(2)Online positive feedback plays a partial mediating role between social networking sites and online social capital.In this paper for specific performan:The intensity of social networking can directly affect the online caking social capital of adolescents,And it can indirectly influence the online cohesive social capital by talking about the positive feedback from others when talking about friends.The use of social networking sites can have a direct impact on the online social capital of young people,and can also have an indirect impact on the online social capital by talkingabout the positive feedback of others.The use of active social networking sites can have a direct impact on the online bond social capital,and can also play a part of the intermediary role by talking about the positive feedback of others.(3)There are gender differences in the intermediary role of online positive feedback between social networking sites(the use of social networking sites,active social networking sites)and online social capital.Compared to boys,girls can gain more online social capital through online positive feedback on social networking sites(social networking sites use intensity,active social networking sites)and the intermediary role of online social capital.This paper further discusses the role and Inspiration of social networking sites on youth online social capital.Through research,it is suggested that educators and parents should focus on encouraging the purpose,plan,and initiative of teenagers to use social networking sites,and to build their own online social capital by winning positive feedback from others in the process of using social networking sites,rather than immersing themselves in self amusement social networking sites.