The Effects Of Regulatory Focus And Moral Elevation On Moral Behavior

Moral is the eternal theme of human society.In recent years,moral psychology experienced a rapid development and evolution.As the emotion playing a important role in process of moral decision-making and moral behavior,it raised so much attention.Moral elevation is a kind of moral emotion which could induced good moral behavior.In the background of promoting positive energy and building harmonious society,moral elevation were discussed widely.As we all know,emotion is highly attached to the motivational factor behind it.Based on Regulatory Focus Theory,the purpose of the current empirical research is to show that the promotion focus and prevention focus have.different effects on individual's moral behavior after moral elevation related background information were present.In Study 1,participants'trait regulatory focus was measured with Regulatory Focus Questionnaire to find out whether participants with different chronic regulatory focus has different performance on moral behavior after moral elevation related background information were present.The results showed that on the basis of moral elevation,the participants with promotion-oriented had significantly stronger willingness to engage in target moral behavior.In Study 2,participants,situational regulatory focus states were induced to investigated the effects of situational regulatory focus on moral behavior after moral elevation related background information were present.In line with the conclusion of study 1,participants in the promotion-cue condition had significantly stronger willingness to engage in target moral behavior on the influence of moral elevation.The current study not only enriched and completed the theory of regulatory focus and moral elevation,but also provided ideas and bases for moral education and propaganda in ordinary life.