A Study On Film Marketing Research In Little Time Series With Fan Culture

With the development of Internet media and the growing of fans team,fans become the focus of major & community attention when mass media toward the trend of environment and commercial,in this environment,fans become the focus of major media attention and the community,in the group of fans increasingly complex structures at the same time,the star chasing behavior and the means of diversification.The characteristics of the fan culture are more prominent.In today's era,fans have broken through the concept category of fanaticism,and no longer represent the worship and admiration of a star hard to extricate themselves.It has formed a culture,and the influence has become more durable.It has become a unique cultural landscape in modern society.The fan culture system is in the development process,who owns the fans who have the market,and the film marketing is also the same.In the atmosphere of the rise of fan culture,fans films have appeared,with fans' favorite plays,actors' choice and marketing.From the original "fan" to the vermicelli,the name of the fans is only the pronoun of the star tribe.Now,fans have been involved in various fields,and become a group of organized,orderly,personalities and ideas.In the atmosphere of a hundred flowers in the cultural market,the phenomenon of fan culture is becoming more and more worthy of attention.Nowadays,fans are growing rapidly.Many industries are paying attention to the existence of fans culture.Even brand stars have paid much attention to self image,and have gained more popularity for their works.In order to win box office,movies need to integrate new marketing ways.This paper from the perspective of fan culture,reviews the rise and development process of fan culture,combined with the "new era" phenomenon caused by the film series,the series of film marketing analysis of "time",discusses the movie marketing strategy from three aspects: Based on the marketing strategy,consumer marketing strategy,based on content based on the communication channel marketing strategy.In the perspective of fan culture,movie marketing has its market advantages,communication advantages and topic fever for movie making,and its fans are unstable.It is hard for fans to turn into consumers' disadvantages.