| As a dynamic visual symbol net animation is an important part of visual culture which relies on imagination sense of humor narrative features in traditional animation era experienced by manual painting and lattice production.Today digital stereo animation era of animation gradually received different ages audience favorite.Visual symbols include role modeling and action story scene geographical environment lens language etc.An excellent animation works can bring shock visual shock and shock sensation to audience.It also takes responsibility for inheriting and developing traditional culture displaying national cultural soft power and outputting value concept.In 2014,Beijing Rocen Digital Technology Co.,Ltd.launched large 3D adult martial arts animation series "Buliangren" with 3.8 billion times online,including Tencent videos,iqiyi & Sohu video websites.Became phenomenon level network animation works."Sen numbers" gold iron,followed by "Lingzhu","Beimoting","Buliangren" second season,achieved "Super IP".Number of playback 1billion fans millions of fans mobile game player millions of …."Hujianghu" series netanimation,as "Internet +" era pan entertainment industry model,its success behind is visual symbols application of perfection.This thesis takes "Hujianghu" series netanimation as research object,systematically combs and summarizes visual symbols application,context and value in text from perspectives of semiotics visual culture media culture consumer culture mass culture etc.Hope to develop fast network animation present situation provides some suggestions and references.This paper studies three aspects: symbolization of visual symbols symbolic context and symbolic value respectively.Symbol of "Hujianghu" series net animation,namely analyzing how visual symbols in text isendowed meaning,starts from three kinds of visual symbols from role modeling,action and space time(i.e.animation scene)respectively.Secondly,it analyzes and discusses its symbolic process;secondly,visual symbolic context is concerned with semiotics,consumer culture and mass culture etc.This paper discusses symbolic context about body martial arts martial arts visual symbols in the series net animation series of " Hujianghu" series.Part III discusses the value of these symbols from cultural value and social value analysis.This thesis aims at analyzing the application of traditional elements and inheriting and spreading traditional Chinese culture behind a whole set of visual symbol system in "painting lake" series network animation,expecting to provide some reference for future domestic animation development. |
