Research On Discourse Of Communication Of Core Socialist Values In Folk Visual Arts

Discourse is a network of meanings woven together by symbols,rhetoric,and structure.It is a set of communication methods that people create to understand the world,and it is also a concept sharing system that is recognized by people.Some scholars have pointed out that the most important feature of contemporary social practice and life practice is the prevalence of discourse practice.Discourse is used as a weapon in all production and negotiation of all meanings,and powerful representational and constructive forces are displayed.As an important assertion that unites the whole party’s social and social values,it is imperative to establish a strong and powerful discourse system to cultivate and practice the socialist core values.From the "Dream Girl" image to the "Comment on Civilized Trees and New Breeze" public service advertisement,and to the special edition of the People’s Daily-" The Illustration of our values ",China’s folk visual art works have gradually become an important form and carrier for disseminating socialist core values.Constructed and expressed a discourse system of dissemination of socialist core values with Chinese folk cultural characteristics and aesthetic values.However,there are still many deficiencies in the practice of using the folk visual arts to spread socialist core values.Therefore,it is particularly important to provide theoretical guidance for the discourse construction of the core values of folk visual art through discourse analysis of specific cases.Based on the practical needs,the author took Fairclough’s “three-dimensional” discourse analysis theory as the framework,selected the series of works of “The Illustration of our values” to conduct discourse analysis,and examined the dissemination of socialist core values in folk visual art works.Discourse features and modes of production,and analysis of the social context behind them.At the same time,through this typical case,we will glimpse the main problems in the dissemination discourse of the socialist core values of folk visual arts,and give corresponding strategies and suggestions.