The Study On The Relationship Between Familiarity And Implicit Preference

Preference refers to the process of information processing to form a tendency for an option,which is to maximize the expected utility of the decision process.The simple exposure effect indicates that the individual's familiarity with stimuli and the individual's preference for stimuli are presented as a "monotonically increasing" or "inverted U-shaped" linear relationship;arousal theory holds that when the intensity of stimulation reaches a moderate level,individual The level of arousal was the best,and there was an "inverted U-shaped"linear relationship between the individuals' level of familiarity with the stimulus and their preference.With changes in the level of familiarity,individuals' preferences for stimuli reverse.This paper uses the experimental paradigm of Implicit Association Test and combines with the Likert five-point scale method to study the relationship between familiarity and preference from the perspective of implicitness and explicitness.The study included two experiments.The stimulating materials were Chinese characters and Japanese characters respectively.Each experiment included three sub-experiments.The experiment classifies the familiarity of the characters into three levels of low,medium and high levels,and links them as the conceptual words with the attribute words "good" and "bad".(1)Analysis results of implicit association test data using Chinese characters as stimuli.In Experiment 1a,characters of higher familiarity level and medium level of familiarity were respectively associated with positive and negative words: the response time and error rate under compatible and incompatible conditions were significantly different(p<0.001 When the reaction under compatible conditions is faster than that under incompatible conditions,the error rate under compatible conditions is lower than the error rate under incompatible conditions;the D value has a significant difference(p<0.001).Subjects have a stronger implicit preference for higher level of familiarity stimuli.In Experiment 1b,characters of higher familiarity level and lower familiarity level were respectively associated with positive and negative words: there were significant differences in response time and error rate under compatible and incompatible conditions(p< 0.001),when the reaction under compatible conditions is faster than that under incompatible conditions,the error rate under compatible conditions is lower than the error rate under incompatible conditions;there is a significant difference in D value(p<0.001)Subjects have a stronger implicit preference forhigher levels of familiarity.In Experiment 1c,characters of medium familiarity level and characters of low familiarity level were respectively associated with positive and negative words: there were significant differences in response time and error rate under compatible and incompatible conditions(p< 0.001),when the reaction under compatible conditions is faster than that under incompatible conditions,the error rate under compatible conditions is lower than the error rate under incompatible conditions;there is a significant difference in D value(p<0.001).There was a significant difference in response time difference,error rate difference,and D value(p<0.001)in the analysis of preference effects under different familiarity connection patterns.Subjects had stronger implicitness for stimulation of medium familiarity level.Preferences.(2)Results of analysis of implicit association test data using Japanese characters as stimuli.In Experiment 2a,characters of higher familiarity level and intermediate familiarity level were respectively associated with positive and negative words: there was no significant difference in response under compatible and incompatible conditions(p>0.05),error rate There was a significant difference(p<0.01).The error rate under compatible conditions was lower than the error rate under incompatible conditions;the value of D-value T test was not significant(p>0.05).In Experiment 2b,the characters of higher familiarity level and lower familiarity level were respectively associated with positive and negative words:there were significant differences in response time and error rate under compatible and incompatible conditions(p< 0.001),when the reaction under compatible conditions is faster than that under incompatible conditions,the error rate under compatible conditions is lower than the error rate under incompatible conditions;there is a significant difference in D value(p<0.001)Subjects have a stronger implicit preference for higher levels of familiarity.In Experiment 2c,characters of medium familiarity level and low familiarity level were respectively associated with positive and negative words: there was a significant difference in response under compatible and incompatible conditions(p<0.001).There was no significant difference in the error rate(p>0.05)when the response time was faster than the incompatible conditions,and there was a significant difference in the D value(p<0.001).The participants were stimulated to a higher level of familiarity.There is a stronger implicit preference.There was a significant difference in the response time difference and D value between different familiarity connection methods(p<0.001);there was no significant difference in the error rate difference(p>0.05).(3)Results of explicit data.Under the condition of different familiarity levels,subjects' preference for Chinese characters had significant differences(p<0.001);under different familiarity levels,subjects' preference for Japanese characters was significantly different(p<0.05).(4)Results of correlation analysis between implicit data and explicit data.The Chinese character character experiment,medium and high familiarity level as the concept word condition,the implicit bond strength D value correlated with the explicit preference score at the medium familiarity level at the 0.05 level(p<0.05);medium and low familiarity.The level of implicit bond strength under the condition of degree of concept as a concept word is correlated with the level of apparent preference of moderate familiarity level of 0.01(p<0.01);the correlation between other variables is not significant.Japanese character experiments,medium and low familiarity levels as the concept of word condition implicit link strength D value and moderate familiarity level of explicit preference score at 0.01level(p<0.01).In summary,this study draws the following conclusions:(1)Compared with low(low,medium)and other familiarity level stimuli,subjects have a stronger implicit preference for high(middle,high)and other familiarity levels of stimuli;the level of familiarity of the subjects with stimuli There is a "monotonic ascending type" linear relationship between implicit preferences,and the level of implicit preference does not reverse with changes in the level of familiarity.(2)The level of familiarity is different.Subjects' preference for stimulus is also different.From low familiarity level to high(middle)and other familiarity levels,subjects' preference for stimuli is a monotonously rising type.From the level of middle familiarity to the level of higher familiarity,there was no significant difference in the preference of the subjects for the stimulus.