| With the development of world economic globalization,overseas M&A has become an increasingly important form of foreign investment.With the development of national economy and the upgrading of industrial structure,the focus of FDI in the world has begun to shift to the service industry.As an important part of service industry,cultural industry plays an important role in promoting a countryundefineds economy and promoting its international influence and status.The competition of our country real estate industry is more and more intense,development faces bottleneck.As the leader of the real estate industry,Wanda Group is actively expanding its cultural industry in order to seek new profit growth points and expand its market share.Compared with the western countries,the development of Chinaundefineds film industry started relatively late,and there are some difficulties in developing cross-border business.Therefore,the acquisition of suitable foreign film companies is crucial.Wanda,which has been the first in domestic market share for many years,acquired the second American cinema AMC in 2012,which promoted the pace of overseas mergers and acquisitions of Chinese cultural enterprises.This paper selects Wanda Group M&A AMC as a case study.First of all,the related theories of overseas M&A of cultural enterprises are analyzed;secondly,the present situation and synergistic effect of overseas M&A of Chinese cultural enterprises are expounded and analyzed;then,the background and basic situation of Wanda Cinema and AMC are explained.Finally,by using the financial index method,the author selects indicators from three angles of management coordination,management coordination and financial coordination to analyze the data before and after merger and acquisition.Take Wanda as an example to explain whether the international acquisition of Chinese cultural enterprises can achieve economic synergy.The conclusion is that with the completion of cross-border integration after the merger and acquisition,the synergy effect will gradually appear,Wanda cinema growth will be accelerated,and the international influence will continue to deepen.The successful M&A of Wanda Cinema overseas has certain reference value for the overseas M&A of Chinese cultural enterprises.Firstly,cultural enterprises should make clear their own development strategy and motive of M&A,and then carefully choose the object of M&A,the mode of M&A,and the management planning and transnational integration of the whole enterprise after the completion of M&A.It can be predicted that there will be more and more cultural enterprises going to the world in the future.The M&A of Wanda Academy Line as a more successful case provides certain reference significance and operational guidance for other cross-border mergers and acquisitions. |
