The Road Of Silk (Dunhuang) International Cultural Exposition Developmental Research

Since the national "Belt and Road" initiative was put forward,most of the studies on the "Belt and Road" initiative at home and abroad have focused on the development of a certain region.There are few in-depth studies on the political and cultural effects and platform functions of cultural convention and exhibition activities under the background of "Belt and Road".Dunhuang Cultural Expo is the only international cultural exhibition with the theme of cultural exchange and cooperation in the construction of "Belt and Road" in China.It can provide reference and reference for relevant provinces,autonomous regions,cities and departments to participate in the construction of "Belt and Road" through holding cultural exhibition activities.This paper adopts case analysis method,SWOT analysis method and literature.Based on the methods of research,it analyzes and studies the Dunhuang Cultural Expo,and defines the concept of cultural exhibition industry.The paper introduces the industrial influence brought by the Dunhuang Cultural Expo.Through the comparative analysis of the exhibition at home and abroad,such as Dunhuang Cultural Expo,it is believed that under the background of the " Belt and Road " initiative,the next step of the Dunhuang Cultural Expo is mainly professionalized and branded,government-guided marketization,information,internationalization and alliance.