Graphic Redesign Of QR Code

The rapid development of economy and technology today,the birth of QR code,not only changed people's traditional ideas and ideas,but also changed the way of information dissemination.Consumers only need to use the mobile phone with QR code scanning software to scan the code printed on the QR code information carrier,so that the information can be easily read.In addition to the quick and easy access to information,the two-dimensional code stores a wide variety of content,which can be an illustrated article,a piece of lyrical music,or a website of a brand enterprise.In addition,you can also pay for mobile phones,transfer,etc.,a wide range of functions,easy to operate.These characteristics make the QR code play an increasingly important role in our life.At the same time,more and more black-and-white QR code make people feel visually tired due to monotonous colors,single composition,lack of visual aesthetics and artistic forms.Therefore,the two-dimensional code graphics need to integrate more creative elements and innovative design,the perfect combination of technology and art,in the transmission of information to meet the emotional needs of users,thus arousing the desire of consumers to scan codes.The research focus of this topic is to redesign the QR codeas a creative graphic element.The purpose is to explore the deep-seated design concept behind the QR code graphic,combine the creative elements with the QR code technology,and on the one hand increase the QR code On the other hand,the traditional black-and-white QR code is redesigned to give new vitality and motivation,stimulate consumers' desire to scan codes,and increase the influence of corporate brand communication depth and intensity.This paper first discusses the purpose and significance of selecting subjects,secondly analyzes the research status of two-dimensional code at home and abroad,and then based on the analysis of the QR code graphic composition,starting from three aspects of plane composition,spatial composition and color composition,System in-depth study of the meaning behind the QR code graphics.The focus of the dissertation lies in the third chapter of the article.The dissertation focuses on the creation of the third chapter of the article,Through the first few chapters on the two-dimensional code theory research,In this chapter combined with the author's design practice,focus on the QR code graphics and SexyTea combination of brands,as a new element into the graphic ideas,thereby enhancing the attractiveness of many competing products in the business,increasing brand communication and visibility.