Brand Positioning And Style Design Of Bazhen

In the era of Internet +,the popularization of computer network and the wide application of smart phones,food and beverage industry is becoming more and more fierce competition,and in such a complicated market economy environment,to create a successful brand catering,must conform to the development of the enterprise brand positioning and marketing strategy,a full range of brand promotion,set up a good brand image,to place in the numerous food and beverage brands,achieve brand value and social benefits.In recent years,as China's rapid economic development and international status,many foreign food and beverage brands in China,to the local traditional food industry bring enormous pressure and challenges,in the future development trend,the catering industry is facing a new management pattern reform and brand integration and transformation."Bazhen" stems from the fuzhou local Chinese food and beverage brands,combining with the author's design practice,this paper mainly expounds the "eight Jane" brand VI system design of the brand positioning and style design,trying to push the Chinese traditional visual elements into the modern food culture,creating a distinctive consumption environment and relationship.