The Creation And Dissemination Of The City Image In Urban Corporate Video

A city in order to pass the fastest and most effective way to spread their own image of the city,then shoot a characteristic and personality of the Urban corporate video is undoubtedly the best choice.Not only the Urban image corporate video need to create a good image for the city in the eyes of the audience,but also the city can be used in the form of an ad "to sell" to the audience.In essence,the Urban image corporate video can show all various aspects charm of the city to the audience,so that the audience feel the beauty and charm of the city,which play a publicity and promotion of the city's role,in order to improve the competitiveness of Xi'an in many cities,It can attract more investment and talent to promote the city's overall development and progress.The core of this paper is the Creation and Dissemination of the City image,the summary will be made and re-sort out of definition,classify,function and development and other aspects.All-round discussion of the city's image of the past lives and now.At the same time,through combing the representative city commercials and combining with the present situation of the Urban corporate video,put forward a series of problems in the process of image shaping and communication and the solution.And then from the perspective of communication,semiotics and marketing to the Urban image corporate video's construction,communication characteristics,transmission methods and other aspects of a summary.For its promotion and publicity in the city,and provided to explain and confirm to produce the value of communication.At the same time,a more in-depth research will be made which is how to better play its brand in the city to promote the value communication.So as to provide an effective theoretical basis for the future value of Urban corporate video that how according to the sophisticated production and more appropriate expression.