Analysis On The Influencing Factors Of Peasant Households’ Willingness To Participate In Critical Illness Insurance

Since the comprehensive promotion of poverty alleviation in China,many achievements have been made.However,poverty caused by illness and returning to poverty due to illness are still the main direction of targeted poverty alleviation.Once a family member suffers from a serious disease,the high cost of treatment will cause a serious burden to the ordinary family.The critical illness insurance can provide the insured with medical expenses for the treatment of major diseases and make up for the economic income lost during the treatment period.It plays an important role in alleviating poverty caused by illness.Since the introduction of critical illness insurance in China in 1995,critical illness insurance has made relatively rapid development.But compared with the developed countries,there is still a big gap in the critical illness insurance market in China.In rural areas of China,the prevalence of critical illness insurance is lower.Insurance products have special properties.Only in the event of an insurance accident,can we feel the value of critical illness insurance products.So consumers will have more consideration when they are insured against major diseases.Many rural residents also have some misunderstandings about it and are unwilling to participate in the insurance.Therefore,it is necessary to analyze and explore the willingness of rural residents to participate in the critical illness insurance.At the same time,on the basis of clarifying the influencing factors of the willingness to participate in insurance,this paper puts forward corresponding suggestions to further promote the development of critical illness insurance in rural areas of China,so as to reduce the situation of poverty caused by diseases and returning to poverty caused by diseases.The thesis includes four parts besides the introduction.First,it defines the definition of critical illness insurance,analyzes the current coverage of critical illness insurance products,and the development status of critical illness insurance marketing.Secondly,a questionnaire survey was conducted in rural areas of Luoyang city to explore the factors affecting the willingness of farmers to participate in critical illness insurance.Random visits were made to rural residents to understand their individual characteristics and willingness to participate in the insurance system from four aspects: basic personal information,family information,health status and external influences.Thirdly,by sorting out the collected questionnaire information and Logistic regression analysis,three influencing factors of farmers’ willingness to participate in critical illness insurance were obtained.They are respectively: commercial insurance ginseng protects circumstance,the recommendation of others to insurance and the satisfaction of claim of insurance company speed.Finally,according to the regression results,the following Suggestions are put forward to improve the willingness of farmers to participate in the critical illness insurance:The government should standardize the definition of critical illness insurance.Grassroots governments can lead people to care about their health.Insurance companies should pay attention to improve their service quality,develop critical illness insurance products to meet different needs,and cooperate with different publicity means to do word-of-mouth marketing.At the same time,insurance companies should cooperate with hospitals,Internet companies and other channels to seek win-win results.