Study On The Development Status And Strategies Of TCM Health Tourism In Jilin Province

As people's health needs increase,traditional travel methods can't give people more health care experience.In this context of great health,TCM health tourism has gradually developed as an emerging tourism model.TCM health tourism is not only a combination of Chinese medicine and tourism,but also a mutual integration and development between the Chinese medicine industry and the tourism industry.In the process of Chinese medicine health tourism,it involves various links such as tourism institutions,tourism bases,tourism consumers,and tourism workers.Due to the late start of TCM health tourism,there is no perfect development model in the country.Therefore,on the basis of this,the situation of TCM health tourism in Jilin Province is sorted out and analyzed,and its development strategy is explored.The development of medical health tourism and the development of the health industry in Jilin Province play an important role.TCM Health Tourism is a "tourism" activity centered on "Chinese medicine" and "health".It is a tourism project and service product with main contents such as Chinese medicine health care,leisure health care,and psychological quality improvement.Forms allow visitors to travel from body to mind for rehabilitation purposes.In the current context,there are not only national policy support,but also prospects.Through the collation of relevant policy documents and literature materials,this paper understands the development status of TCM health tourism.Although TCM health tourism has the advantage of developing advantages,it also faces many difficulties and challenges.This paper mainly uses literature research method,expert consultation method and SWOT analysis method to sort out the related concepts of TCM health tourism,summarizes the accurate definition of TCM health tourism,and analyzes the development status and development mode of TCM health tourism at home and abroad.The current situation of health tourism in traditional Chinese medicine in Jilin Province,focusing on the National Traditional Chinese Medicine Health Tourism Demonstration Zone in Tonghua City,Jilin Province.Through SWOT analysis,Jilin Province TCM health tourism has the advantages ofrich Chinese medicine resources,complete tourism service facilities and diverse tourism activities.At the same time,there are also insufficient development and utilization of traditional Chinese medicine resources,and a complete TCM health tourism cluster has not yet formed.There are four major problems in the lack of Chinese medicine health tourism professionals and the low promotion of Chinese medicine resources.In response to the problems of Chinese medicine health tourism standards,markets,and professionals,after research and analysis,the following suggestions are proposed: introducing international advanced experience and exploring development models;building tourism destinations with tourism as the core;improving management systems and strengthening Talent training,improve service capabilities;accelerate regional integration,promote exchanges and cooperation;build platform carriers,strengthen publicity and promotion;promote industrial integration,and create a new tourism model.The research results in this paper can provide reference and reference for relevant government departments to formulate TCM health tourism development plans.