Research On The Development Strategy Of WCompany's Pig Breeding Business

At present,the pattern of pig breeding industry in China is in the period of transformation and development,and is undergoing the adjustment of the layout of“Southern Pig Northward Movement".This paper takes the analysis of the pork market and the development status of the pig breeding industry in the region where the industrial economy in the western part of Liaoning is underdeveloped and is transforming into an agricultural economy.and analyzes the development status of the pork market and the pig breeding industry in the region.The W company's northeast regional pig company's internal environment and external environment,analyze the status quo of enterprise development and identify the problems in the company's development strategy,and propose the company's new development strategy in a highly competitive market environment.This paper investigates the influencing factors of pigs in Chaoyang City.Liaoning Province in 2011-2018,the data of pig production and the amount of live pigs in the northeast region of W Company,and the use of EViews software to produce pigs in the northeast region of W Company and various factors.The impact is predicted and a multivariate regression prediction model is established.Evaluation of the development of the company's pig breeding business the evaluation of the competency,operational efficiency and environmental matching of the first-level indicators in the evaluation of the development of the breeding business of the northeast regional pig company of W Company is excellent.The evaluation of the development of aquaculture business of W Company's northeast regional pig company was very successful in practice.Following the principle of "equality,voluntariness and fairness",it achieved a win-win and win-win situation with farmers,and created a whole quality management chain.And established an advanced food safety traceability management system,the company's main competence,operational efficiency,and environmental matching have been improved.The development environment analysis is the basis and support for the development strategy of the pig breeding business of the northeast regional pig company of W Company.To analyze in detail the development status and existing problems of pig company in the northeast region of W company in the pig breeding industry,and use PESTLE analysis method to analyze the macro environment of W industry northeast regional pig company in the industry in western Liaoning,and analyze the future development of the pig industry.SWOT analysis analyzes the comprehensive factors that influence the development of strengths,weaknesses,opportunities and threats;on the other hand,it uses Porter's five-force analysis model to analyze the company's strategy.The comprehensive analysis shows that the industrial base of W Company's northeast region pig company is stable,and its advantages such as good regional advantages and industrial economic status are obvious.At the same time,there are also shortcomings such as lack of senior talents,risk of production and operation,and pressure on sales in the terminal market.It faces the development opportunities such as the support of national government policies,the promotion of the northeast region to promote the pig breeding industry in Liaoning Province,and the challenges of the risk of agricultural production itself and the financial pressure caused by the imperfect rural financial system.On the whole,the advantages of the W company's northeast regional pig company outweigh the disadvantages,the opportunities are greater than the challenges,and the future is broad.The research of this paper focuses on the formulation of the development strategy of the pig industry in the northeast region of W Company.Based on the in-depth analysis of the characteristics and influencing factors of the development of the pig industry in the northeast region of W Company,combined with the actual characteristics of the company,Several aspects of implementation strategies.The research shows that the company should actively cultivate corporate culture for employees,establish a comprehensive quality management system incentive mechanism,establish a contract supervision and restraint mechanism,strengthen the construction of talent services,pay attention to corporate brand public relations,pay attention to food safety and other measures,and promote W company's northeast regional maintenance.Pig company pig breeding business development.