Research On Regional Brand Strategy Of High Impact Aquatic Products Based On Douyin Short Video

With the rise of Douyin,the new media field has set off a wave of short videos.After WeChat Weibo,Douyin has become another emerging media platform.The central document stresses that regional brands are an important part of rural revitalization and regional poverty alleviation.How can the government coordinate all parties to build regional aquatic product brand and supervise all parties to use the brand reasonably on the short video platform represented by Douyin.This article selects ten high-impact aquatic regional brands released by China Regional Agricultural Brand Research Center.Selecting samples to explore the current status of Douyin in high-impact regional brands.The analysis shows that the video screens are tend to show the harvest and the cooking obviously.There is a preference in displaying products,and in language,these videos are lack of human attributes.In terms of communication effects,it shows the characteristics of generally poor interactive effects and willingness to consume.The dissemination content is mainly produced by the enterprise account,but the account communication power is insufficient and the brand development varies greatly.Combining previous studies of regional brands,the current dissemination in this field lacks a government accounts.The content lacks the regional perspective and the communication consciousness is insufficient.Based on the analysis of industrial development status and research results.This paper puts forward optimization Suggestions from the system of system,content direction and account operation.