A Study On The Relationship Between The Performance Of Forestry Enterprises And Their Social Responsibility In China

In today’s society,the competition among enterprises is very fierce.Only the enterprises with good performance can survive in the fierce competition.Taking on more social responsibilities means that the operating costs of enterprises will increase.So when forestry enterprises fulfill their corporate social responsibility,will it have a negative impact on their business performance? In the long run,can forestry enterprises achieve a balance between pursuing the maximization of enterprise performance and fulfilling corporate social responsibility? Research on the relationship between social responsibility and enterprise performance of forestry enterprises will help enterprises to understand the content of corporate social responsibility more thoroughly,improve the consciousness and effect of forestry enterprises to fulfill corporate social responsibility,and further deepen the practice of social responsibility management of forestry enterprises.First of all,the basic situation of this paper is briefly introduced in the first chapter.In the part of literature review at home and abroad,the related literature achievements of scholars at home and abroad are combed from two aspects: the research on enterprise performance evaluation and the research on corporate social responsibility and enterprise performance.This paper introduces the research status of enterprise performance evaluation and forestry enterprise performance evaluation at home and abroad,and the latter mainly include three views: positive correlation,negative correlation,uncorrelation or mixed correlation.The theory overview part includes stakeholder theory,strategic management theory and sustainable development theory,which are the important cornerstone of this paper.Then according to the six principles,the paper selects the evaluation indexes of forestry enterprise performance from five dimensions of profitability,capital operation ability,debt paying ability,development ability and social benefit,and explains the content of performance evaluation.Then it explains the reason why this paper adopts the professional evaluation system of Hexun for the evaluation of enterprise performance and the social responsibility index system of Hexun A brief introduction is given.Collect the original data of 35 selected forestry listed companies,process the relevant original data from 2016 to 2018 through the principal component analysis method,determine the comprehensive score formula of principal component and forestry enterprise performance,then substitute the relevant data into the comprehensive performance formula of enterprises,and finally get the performance data of forestry listed companies from 2016 to 2018.The social responsibility related data of 35 forestry enterprises were extracted manually from Hexun.The data of corporate social responsibility,strategic corporate social responsibility and altruistic corporate social responsibility were obtained by processing the original data.Finally,six research hypotheses are put forward through analysis,and the current and lagging models of corporate performance and corporate social responsibility,corporate performance and strategic corporate social responsibility and altruistic corporate social responsibility are established,in which enterprise scale,enterprise nature,equity concentration and equity balance are added as control variables.Then,the correlation analysis and multiple regression analysis of the sample data are carried out to verify the six hypotheses.The results show that the performance of listed forestry enterprises is OK on the whole,but it still needs efforts.In the past three years,the level of corporate social responsibility performance is relatively average,and there is no significant fluctuation.Compared with altruistic corporate social responsibility,forestry listed companies pay more attention to the investment of strategic corporate social responsibility,and the score is relatively high.In the overall listed companies,the social responsibility status of forestry enterprises is poor,so it is necessary to strengthen the performance of social responsibility of forestry enterprises.The segmentation of corporate social responsibility makes the model better than the unclassified model,which is conducive to a more comprehensive analysis of the relationship between social responsibility and performance.Corporate social responsibility and strategic social responsibility,whether in the current period or in the lag period,are positively related to corporate performance,while altruistic social responsibility has a negative impact on corporate performance in the current period,and its impact on corporate performance changes from negative to positive in the lag period.Then,according to the analysis of the whole paper,this paper puts forward reasonable suggestions from the internal and external sides.Finally,the paper analyzes the shortcomings of this paper and puts forward the prospect.