Study On The Development On Camellia Industry In Shaoguan City

China is the main production area of? Camellia.Camellia is a unique tree species for edible oil in China.90% of global tea oil is produced in China,and Camellia oleifera is also known as the world's four major woody oil plants,including olive,oil palm and coconut.Camellia combines ecological,economic and social benefits.Developing Camellia not only maintains national grain and oil security,improves people's dietary structure and physical health,but also increases forest coverage and accelerates greening of the country.Since2008,the state has vigorously supported the oil tea industry,the local government has increased oil tea industry policy support and capital investment,and the national tea industry has embarked on a rapid development path.As one of the main producing areas of Camellia,Guangdong has closely followed all kinds of support from the state,and has made every effort to promote the development of the Camellia industry from policies,science and technology,and funds,and has achieved various results.Although the development of Camellia oleifera industrialization in China has been relatively fast in recent years,the development of Camellia oleifera since the founding of New China has had many problems in the process of its industrialization and the speed is slow.Taking Shaoguan City of Guangdong Province as an example,there is still insufficient government investment,lack of policy guidance,lack of guidance from specialized colleges and universities,insufficient production technology of oil tea,loosely planted oil tea farmers,lack of unified management,small-scale enterprises,leading enterprises with insufficient motivation,and the whole city as a whole.Camellia industry has insufficient business organization,lack of brand effect,obvious seasonality,low output,small business scope,low income,lack of publicity,lack of understanding of Camellia oleifera,low purchase demand,lack of communication among existing companies,and failure to develop local Camellia oleifera Collaboration and healthy competition and other issues.This article draws on the advanced experience in the development of oil tea industry in Meizhou City,Guangdong Province,Hengyang City,Hunan Province and Ganzhou City,Jiangxi Province,and puts forward corresponding reference countermeasures,which mainly include: policy support,combined with precision poverty alleviation;universitycooperation,innovative scientific research and cultivation Seedlings;Leading companies to drive,innovate management models,establish brand effects;Travel pull,forest downhill,special scenic spots;Under the forest economy(planting,breeding),upgrade to comprehensive agricultural development projects;Make good use of geographical advantages to expand sales area Taking the development of e-commerce as an opportunity to innovate the sales model;set up a local oil tea industry association to promote sound exchanges in the industry.