Study On Competitive Strategy Of ST Machinery Manufacturing Company

At present,the national policy level has put forward higher requirements for the development of the manufacturing industry,to promote the transformation of the manufacturing industry from production-oriented manufacturing to service-oriented manufacturing,to achieve high-quality development,and actively promote the deep integration of emerging technologies and manufacturing industry.In the face of the white-hot market competition,ST machinery manufacturing company appeared a profit decline,sales decline in the unfavorable situation.In terms of the internal and external environment,IT is urgent and significant for ST machinery Manufacturing company to explore a competitive strategy suitable for its own development.In the process of operation and development,enterprises will be affected by many external and internal factors.This paper applies PEST,Porter’s five Forces model,SWOT and other analysis tools to analyze and evaluate the macro environment,industry environment,internal resources and capabilities of ST machinery manufacturing company in detail,so as to accurately identify the opportunities,threats,strengths and weaknesses facing the company.This paper first describes the principles of competitive strategy selection,and then,based on the SWOT analysis results,USES the strategic analysis tool QSPM matrix to construct the key evaluation elements.The middle and senior management personnel and industry experts of ST Machinery Manufacturing company were invited to jointly determine the index weight and score the index.The scoring results show that,for ST machinery manufacturing company,the priority of competitive strategy selection should be differentiation strategy better than centralized strategy better than cost leading strategy,and the company should take differentiation strategy as the main competitive strategy for future development.In order to better implement the strategy of differentiation,this paper takes ansoff in his book company strategy proposed on the basis of the four elements of strategic management,namely,growth direction in the field of product and market,competitive advantage and synergy,put forward the path of differentiation strategy in the ST machinery manufacturing company,and puts forward the safeguard measures of differentiation strategy and risk prevention measures.This paper conducts an in-depth study on the competitive strategy of ST machinery manufacturing company,and explores new ways for the development of machinery manufacturing industry under the situation of economic growth slowdown and overcapacity,which has strong theoretical and practical significance.