Research And Application Of Snow And Ice Elements In Cultural Creation Design Of Snow Town Forest Park

This paper mainly studies and explores the application of tourism cultural creation design of Snow Town National Forest Park.With global warming,the annual average temperature increases,winter snow tourism resources are particularly precious.In March 2016,When President Xi Jinping attended the deliberation of the Heilongjiang delegation at the fourth Session of the 12 th National People's Congress,he stressed: "Clear water and green mountains are gold and silver mountains,and so are the ice and snow in Heilongjiang." In January 2017,the CPC Heilongjiang Provincial Committee and Government formulated the Implementation Opinions of the Provincial Party Committee and Government on Accelerating the Development of ice and snow Tourism Industry in Our Province,focusing on the construction of "one area and four zones" and planning snow Town as a key tourist vacation zone.Under the influence of the general trend of ice and snow tourism,this paper takes the design of tourism cultural and creative products as an example,and through the tourism cultural and creative design of Snow Town National Forest Park,deeply analyzes the new design ideas of tourism cultural and creative products,and how to combine ice and snow elements with tourism cultural and creative design.This paper is divided into five chapters.The first chapter is the introduction,which mainly describes the reasons,basis,significance and research methods of the topic,introduces the cases of cultural innovation design in famous tourist towns at home and abroad,and summarizes the characteristics of cultural innovation design in tourism.The second chapter research,analysis and design of innovative,introduces the snow national forest park tourism culture and tourism culture of ice and snow elements,through the questionnaire and on-the-spot investigation to know the current snow national forest park tourism,and the deficiency existing in design and audience,for the design of the section after exploration and design practice laid the data support,dig deep snow elements in tourism culture and value in the design,find design innovation point.The third chapter discusses the design exploration of ice and snow elements in tourism cultural innovation design,expounds the importance of ice and snow elements in tourism cultural innovation design of Snow Town National Forest Park,and how to apply ice and snow elements in tourism cultural innovation design.Chapter 4 elements of ice and snow in the snow national forest park tourism design and creative practice,the author for snow national forest park tourism culture and design,design scheme and application design of design including the design of logo design,illustration,IP doll "snow" image design,application design includes material printing wen gen design,manual sculpture,design,and practical application of wen gen design,interactive toys,and design.The fifth chapter is the conclusion,experience and prospect of cultural and creative design of Snow Town National Forest Park,and the design summary of this topic is carried out.It is hoped that the research results of this topic can meet people's yearning for a better life and provide learning reference for tourism cultural and creative design.