Research On The Planning And Design Of The Integrated Business And Trade Complex Of Traditional Chinese Medicine And Tourism

With the increase in public health awareness and the importance attached to traditional Chinese medicine,people's demand for traditional Chinese medicine is also increasing.The traditional Chinese medicine industry has become a characteristic industry with great development potential in China.At the same time,the proposal of the rural revitalization strategy has prompted the establishment of a number of natural Chinese herbal medicine planting bases in rural areas where the Chinese medicine industry has the conditions to develop.The substantial increase in the production of Chinese medicinal materials makes it difficult for China's traditional Chinese medicinal materials trading market to carry large-scale trading activities.Not only that,with the infiltration of elements such as e-commerce and modern logistics,it is increasingly difficult for the traditional Chinese herbal medicine trading market to be single and outdated to adapt to the new era background.In addition,the rise of Chinese medicine health tourism has also brought rich economic income to some areas with a strong cultural atmosphere of Chinese medicine,which is also a rare development opportunity.Therefore,some regions intend to integrate the traditional Chinese medicine industry with the health tourism industry and try to build a commercial complex that integrates the two major themes of medicine trade and health tourism.This article starts with the characteristics of the multi-format and multi-function of this relatively new Chinese medicine trade complex,and conducts preliminary research on the issues of location choice,overall planning,architectural design and space creation,and discusses the suitability of the township Chinese medicine industry.Theories and methods of planning and design of the Chinese medicine and commerce complex for the development needs of the health tourism industry.At the same time,a comprehensive analysis of the Li Shizhen International Medicine Port under construction project in Qichun County,Hubei Province is carried out,which provides a certain reference and reference for the planning and design of the similar traditional Chinese medicine commercial and trade complex.The paper consists of six chapters.The first chapter describes the background and significance of the research,introduces the current situation and transformation of traditional Chinese medicine market,defines the related concepts of the business complex of traditional Chinese medicine and distinguishes the differences between the research object and other similar complex;the second chapter is the preliminary planning analysis of the business complex of traditional Chinese medicine and tourism,including location selection,business complex to the surrounding areas Analysis of the impact and target population.The third chapter analyzes and discusses the overall planning and design of TCM business complex from the aspects of layout form selection,functional zoning,traffic organization planning and tourism landscape construction;the fourth chapter mainly proposes the relevant design strategies of three core functional areas for TCM business function,including storage logistics area,exhibition exchange center and TCM professional market The fifth chapter studies the planning and design examples of lishizhen international medical port under construction to explore the ideas and innovations of its early planning and mid-term planning and design;the sixth chapter is the conclusion part,which mainly explores the futuredevelopment trend and some new functions of the integration of traditional Chinese medicine and tourism business complex.