Research On The Choice Of Overseas R&d Mode Of Automobile Enterprises Under Different Factors

Under the background of the increasingly close economic ties in the world and the increasingly fierce competition among enterprises,technological innovation not only has the advantages of reducing production costs,quickly realizing the renewal of products and bringing economic benefits to enterprises,but also has the key to keep competitive advantage.For China's multinational enterprises,the former market for technology competition mode has been unable to adapt to the complex global business environment.Overseas R&D has become an important way for multinational enterprises to catch up with the advanced technology of developed countries and enhance their independent innovation ability.Overseas R&D mode is an institutional arrangement of enterprises.Different modes represent different levels of technology acquisition,capital investment and risk in the R&D process.The overseas R&D mode is diverse.Influenced by different internal and external factors,choosing the right mode will help enterprises make full use of internal and external resources and advantages of all parties,improve R&D efficiency,reduce R&D risk,and cultivate the strength of technology R&D.Based on the open innovation theory,knowledge transfer theory and technology difference and product life cycle theory,this paper first analyzes the R&D innovation situation of Chinese automobile enterprises and the basic situation of overseas R&D through literature research and comparative analysis.The investment in R&D funds and talents of China's automobile enterprises has increased on a large scale,but the overall R&D capacity is insufficient;the number of intellectual property rights in the industry is large,but the value is not high,and the number of invention patents is relatively small.The scale of overseas investment is increasing,and the R&D mode is mainly M&A and new R&D center,which benefits from the continuous improvement of technology R&D capability and the accumulation of international experience.Secondly,the paper analyzes the motivation and characteristics of overseas R&D of Chinese automobile enterprises.The goal of overseas R&D of Chinese automobile enterprises is to acquire technology and resources and improve brand image.The R&D host countries are mostly concentrated in Europe,the United States,Japan and other auto industry powers.These countries have rich auto R&D resources and perfect innovation network,and enterprises are more likely to obtain technological upgrading in these countries.Then from the enterprise's own level factors and national level factors in-depth analysis of its impact on the choice of overseas R&D mode of automobile enterprises,we can see from the analysis that under the influence of differentfactors,the mode of enterprise tendency is also different.And Geely as a specific case study object,its overseas R&D model is verified and analyzed.At last,the paper summarizes the research and some problems existing in overseas R&D of China's automobile enterprises,and puts forward suggestions for their development from two aspects of government and enterprise.