Research On Marketing Strategy Of Piezoelectric Ultrasonic Motor Of Company A

In this paper,the piezoelectric ultrasonic motors of company A are selected as the research object,and how to seek rapid development in the market competition of piezoelectric ultrasonic motors is taken as the research objective.From the external environment and the internal conditions of company,the marketing status of piezoelectric ultrasonic motors is analyzed respectively to determine the market segmentation of piezoelectric ultrasonic motors.And thereby the selection and positioning of target market are clarified,and the marketing strategy of piezoelectric ultrasonic motors is formulated.The specific research contents of this paper are as follows:First of all,from the perspective of development time,the main theoretical results of current domestic and foreign marketing foundation are briefly introduced,and the current domestic and overseas status of marketing is summarized,which provides theoretical support for the follow-up marketing strategy research of piezoelectric ultrasonic motors of company A.Secondly,making full use of network resources and industry information distribution channels through literature retrieval,the markets of piezoelectric ultrasonic motors are analyzed and sorted out and the current marketing situation of piezoelectric ultrasonic motors is analyzed and summarized by using market data.The current marketing situation and existing problems of piezoelectric ultrasonic motors in company A are further analyzed and summarized,which provides an analysis basis for the subsequent marketing environment analysis of piezoelectric ultrasonic motors.And then,by comprehensively applying PEST theory,five-strength competition model,SWOT theory and other analysis theories in marketing theory,the market environment,industry environment and the company’s own operating conditions of piezoelectric ultrasonic motors of company A are systematically analyzed,so as to master the marketing status of company A in the marketing process of piezoelectric ultrasonic motors and provide the basis for the subsequent formulation of marketing strategy of piezoelectric ultrasonic motors of company A.Finally,based on the analysis results of the current marketing environment of piezoelectric ultrasonic motors,the STP marketing strategy is applied to complete the target market positioning of piezoelectric ultrasonic motors of company A,according to the current marketing situation of piezoelectric ultrasonic motors.On this basis,4P marketing theory is further adopted to formulate the marketing strategy which is suitable for piezoelectric ultrasonic motors of Company A,so as to achieve the purpose of improving the current marketing competitiveness situation.